The Reinventing, Repackaging of Private Practice
For awhile, notes James Hibberd of TV Week, Private Practice was widely assumed to become the biggest slam-dunk new hit of the fall season.
But as excitement for NBC's Bionic Woman and ABC's own Pushing Daisies has grown exponentially this summer, the Practice buzz has waned.
- The PRIOR Private Practice pilot that aired in May as part of a two-hour Grey's Anatomy episode was disastrously haphazard, causing critics and fans to slam the promising concept with surprising vehemence.
- The FUTURE Private Practice premiere was then re-cast, shot, then re-shot again. The result is a premiere episode that's firmly better than the May intro and more successfully captures the Grey's sense of humor.
The most despised elements of the "backdoor" pilot (talking elevators, women fawning over a young staffer) are gone. What weaknesses remain, ABC hopes to address in future episodes.
One source noted that both Grey's Anatomy and Brothers and Sisters started out shaky, then successfully course-corrected, and that ABC plans the same ongoing fine-tuning for Private Practice.
The sour taste of the May effort has partly lingered because, unlike most fall first-year dramas, until recently, ABC hasn't had a completed Private Practice premiere for critics and insiders to view.
The show's launch is set for September 26 and hardly anybody has seen the show (including most ABC employees, who are typically treated to early screenings).
Also, ABC elected to shiftmarketing efforts to tough sells like Pushing Daises, Dirty Sexy Money and Cavemen rather than its perceived fall flagship debut.




